Basic Marketing Research Customer Insights and Managerial Action , 10th Edition By Tom J. Brown (Test Bank)

Basic Marketing Research: Customer Insights and Managerial Action, 10th Edition” by Tom J. Brown offers a thorough introduction to the principles and practices of marketing research. This updated edition provides a comprehensive overview of research methodologies, data analysis, and application of insights for strategic decision-making. Through real-world examples, case studies, and practical exercises, the book equips students and professionals with the tools needed to conduct effective marketing research and apply findings to drive business strategies.

Table of Contents:

1. Introduction to Marketing Research
2. Research Design and Methodology
3. Data Collection Techniques
4. Sampling Methods and Procedures
5. Data Analysis and Interpretation
6. Qualitative Research Methods
7. Quantitative Research Methods
8. Survey Design and Implementation
9. Marketing Metrics and Measurement
10. Applying Research to Marketing Strategy
11. Ethical Issues in Marketing Research
12. Future Trends in Marketing Research

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