Contemporary Marketing , 19th Edition Louis E. Boone Test bank
“Contemporary Marketing, 19th Edition” by Louis E. Boone explores current marketing trends and strategies, offering practical insights and real-world case studies.
Original price was: $50.00.$27.00Current price is: $27.00.
“Contemporary Marketing, 19th Edition” by Louis E. Boone is an essential resource for students and professionals in the field of marketing. This edition provides a thorough examination of contemporary marketing strategies, theories, and practices, integrating real-world examples and case studies to enhance understanding. Key topics include market analysis, consumer behavior, digital marketing, and strategic planning. With its updated content reflecting the latest trends and developments in marketing, this book equips readers with practical tools and insights to navigate the dynamic marketing landscape effectively.
Table of Contents:
- Introduction to Marketing
- Market Research and Analysis
- Consumer Behavior Insights
- Digital Marketing Strategies
- Branding and Product Management
- Pricing Strategies and Techniques
- Distribution and Sales Channels
- Integrated Marketing Communications
- Strategic Marketing Planning
- Ethical and Social Responsibility in Marketing
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