Foundations of Marketing , 9th Edition William M. Pride Test bank

[embeddoc url=”https://academicresourceshub.com/wp-content/uploads/2024/09/Chapter_01_Customer_Driven_Strategic_Marketing.docx” download=”all” viewer=”microsoft”]Foundations of Marketing, 9th Edition” by William M. Pride is an essential resource for students and professionals in marketing. This edition provides comprehensive coverage of foundational marketing concepts and strategies, offering practical insights into consumer behavior, market research, product development, pricing, promotion, and distribution. With updated examples reflecting the latest marketing trends and technology, this test bank is designed to help educators assess and strengthen students’ understanding of key marketing principles. Ideal for marketing courses, it equips learners with the tools to apply marketing concepts in real-world business environments.

Table of Contents:

1. Overview of Marketing
2. Consumer Behavior
3. Market Research Techniques
4. Product Strategy and Development
5. Pricing Strategies
6. Integrated Marketing Communications
7. Digital Marketing Trends
8. Distribution Channels
9. Global Marketing Strategies
10. Ethics in Marketing

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