BCOM , 11th Edition By Carol M. Lehman (Test Bank)
“BCOM, 11th Edition” by Carol M. Lehman provides a comprehensive overview of business communication, including writing, speaking, and digital tools, with practical exercises and case studies.
Original price was: $50.00.$27.00Current price is: $27.00.
BCOM, 11th Edition” by Carol M. Lehman provides a comprehensive introduction to business communication, essential for students and professionals alike. This edition covers fundamental principles of effective business writing, oral communication, and digital media usage. Featuring updated content on contemporary business practices and communication technologies, the book includes practical exercises, case studies, and real-world examples to enhance learning and application. Ideal for building strong communication skills necessary for success in today’s business environment.
Table of Contents:
- Introduction to Business Communication
- Business Writing Fundamentals
- Oral Communication Skills
- Digital Communication Tools
- Business Presentations
- Workplace Communication
- Interpersonal Communication
- Team Communication and Collaboration
- Communication Technologies
- Ethical Issues in Business Communication
- Global Communication Strategies
- Practical Application Exercises
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