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Advertising & Promotion, 7e Michael Guolla Test Bank

The Advertising & Promotion, 7th Edition Test Bank by Michael Guolla offers a comprehensive set of test questions and answers to aid instructors in assessing student knowledge in advertising and promotion.

Original price was: $50.00.Current price is: $27.00.

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Advertising & Promotion, 7th Edition” by Michael Guolla is an essential resource for students and professionals aiming to excel in marketing and advertising. This edition provides comprehensive strategies for developing effective advertising and promotional campaigns. With insights into digital marketing, consumer behavior, branding, and integrated marketing communications, the book equips readers with the tools to create impactful promotional strategies. It covers updated trends in social media marketing, creative strategies, and campaign planning, making it an invaluable resource for mastering advertising principles and promotion techniques.

Table of Contents:

  • Introduction to Advertising and Promotion
  • Consumer Behavior in Advertising
  • Creative Strategy in Advertising
  • Media Planning and Strategy
  • Social Media Marketing and Digital Promotions
  • Integrated Marketing Communications
  • Branding and Positioning
  • Campaign Planning and Execution
  • Advertising Research and Measurement
  • Global Advertising and Promotion Trends

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https://wa.me/16154344133

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[email protected]

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Advertising & Promotion, 7e Michael Guolla Test Bank
Advertising & Promotion, 7e Michael Guolla Test Bank

Original price was: $50.00.Current price is: $27.00.

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