Advertising and Promotion An Integrated Marketing Communications Perspective 12th Edition By George Belch and Michael Belch 2021 Test Bank

[embeddoc url=”https://academicresourceshub.com/wp-content/uploads/2024/09/Test1.docx” download=”all” viewer=”microsoft”]Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Edition” by George Belch and Michael Belch is an essential guide for students and professionals looking to excel in marketing and advertising. This edition offers a comprehensive approach to understanding the role of advertising and promotion in today’s integrated marketing strategies. Covering key topics such as digital media, consumer behavior, and global marketing, the book provides tools and insights for creating effective campaigns. The accompanying test bank includes practical questions that help reinforce key concepts and prepare students for real-world application.

Table of Contents:

• The Role of Integrated Marketing Communications
• Understanding Consumer Behavior
• Developing the Promotional Program
• Advertising and Digital Media
• Sales Promotion Techniques
• Public Relations and Publicity
• Global Marketing and Communication Strategies
• Measuring the Effectiveness of the IMC Program

Order “Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Edition by George Belch and Michael Belch (Test Bank)” on:

https://wa.me/16154344133

or contact via email at: [email protected]